A pair of footbed sanders has made a comeback in the Indonesian capital of Jakarta, thanks to a campaign by an entrepreneur.
The company is called Birkenstock, and the sandals are made of recycled materials from a local nursery, which is selling the product for about $70 a pair.
It’s part of a wider effort to revive Indonesia’s once-pioneering footwear industry, which was destroyed by a government crackdown during the communist era.
Birkenstock has partnered with the Indonesian branch of Footbinding Indonesia, which says the sanders are the world’s first footbed footwear.
“We are proud of our work to bring sustainable sustainable footwear to the Indonesian market,” the company said in a statement.
Since the sandal’s launch in 2013, the company has raised more than $100 million in venture capital, which the company plans to use to build more eco-friendly sandals.