In January, The New York Times ran an article about the “sneaker culture” that has emerged since the election of Donald Trump, the president who once referred to Mexicans as “rapists, drug dealers and killers.”
The article described the rise of “sockshops” and “boutiques” in Manhattan’s garment district, and the emergence of “Slim Shoe” in the fashion-forward hipster community of Chelsea.
The article was an early example of a shoe company’s embrace of the “trendy,” and some of the shoe companies, including New Balance, Adidas and Converse, had embraced the trend as well.
In May, however, New Balance said it would stop selling its sneakers in the United States.
It was a major blow for the brand, which had been one of the most popular brands in the U.S. during the election, and also for the many young people who had become a key part of the footwear industry.
The brand’s move prompted outrage among some of its loyal fans, and in some cases, boycotts of the brand.
The New York Post called the shoe company “a sneaker kingpin who has betrayed the youth of this country and its future,” and the Los Angeles Times called it “a symbol of the country’s political and economic decay.”
A few months later, in September, New York City’s City Council voted unanimously to ban New Balance sneakers from the city.
In April, the company announced it would cease selling shoes to people who have lived in the city since January, when President Trump was elected.
As a result, the shoe retailer also announced it was removing the New Balance logo from its shoes, a move that was widely mocked on social media.
On May 4, New England Patriots quarterback Tom Brady tweeted, “This is the first step of a very long process of removing New Balance shoes from the United Kingdom.”
The hashtag #NewBoysFoot was quickly created, referring to the shoe brand’s decision to stop selling shoes in the UK.
On May 9, Nike released a statement saying, “We will continue to sell New Balance in the US and Europe, but it is not the right time for our shoe brands to continue operating in the country.
Nike is a global company with more than a billion customers in over 150 countries and territories.
We continue to invest to strengthen our brand and support our teams around the world.”
As of May 20, the New York Police Department announced it had seized $13 million worth of counterfeit sneakers.
By late May, a new batch of sneakers was circulating in New York and Los Angeles, and thousands of people were selling the sneakers on eBay.
Sneaker enthusiasts began to turn their attention to New Balance’s U.K. sales.
A New York man, David Whelan, had just moved to Los Angeles in September to pursue a career as a photographer and videographer.
He had bought a pair of Nike shoes, but they didn’t fit.
He bought a few pairs from a friend in the New Zealand city of Dunedin.
“It was kind of like a novelty, because I was really excited about the sneakers,” he said.
Whelan posted pictures of the shoes on Instagram, and then on Instagram and Facebook.
He was joined on both sides of the Atlantic by others who had bought the shoes.
One man, who goes by the pseudonym “Ace” in his Instagram account, said he had just purchased 10 pairs of New Balances in Los Angeles.
“I saw the shoes online, and I was like, ‘Oh my God, they’re all like this,'” he said, adding that he was impressed with the quality of the material and the fit.
Other New Englanders, including Andrew Fagone, a 21-year-old student from Northampton, Massachusetts, said they had bought 100 pairs of shoes in Los Vegas and New York, with no problems.
After Fagto’s post went viral, he decided to sell his pair online, to a New York-based sneaker company.
“I thought, this is the coolest thing I’ve ever done in my life,” Fagno said.
“This has to be the coolest shoe company ever.”
By the time he posted the photos on Instagram on May 24, the price for his pair had risen to $20,000.
Fagwith said he thought the price would fall, and that he would sell the shoes at $5,000 to $7,000 each.
“You know, the first time I did that, I was so happy, but the second time I got it I was kind, like, wow, that’s insane,” he recalled.
“And then I realized I could actually pay for the shoes myself.”
Fagthen, a self-described “hippie rock star,” said he also had a “sick obsession” with sneakers.
He said he has been