The most popular brand of sandals on the market, eva, is owned by a company called Birkenstock, a fashion and lifestyle brand with offices in New York City.
It was founded in 1977 and is one of the most successful footwear brands in the world.
But when Birkensteins shoe business was sold to Merck in 2011, the brand lost a lot of its brand power and lost a big chunk of its business.
That’s why it’s a good time for brands like Birkenstocks shoes to get their feet wet in the retail marketplace.
For Birkenstools to get a toehold in the new, high-fashion retail marketplace, Birken stocks have to go up in value.
This is where the price of its shoes are going to come into play.
If it’s not priced very well, that means there’s a big opportunity for brands to jump into the retail business, which is what they’re doing.
If they don’t get the price right, that can be really hurtful.
So, if you want to have some success in the footwear industry, Birkstock has to get it right, and if it can’t, they’re going to have to find a new way to sell its shoes.
This story originally appeared on NBC News.