Women’s cheap sandaled shoes are getting increasingly more affordable.
According to new research, the trend is largely driven by women choosing cheap straps to add support to their feet.
The study, published in the journal Consumer Behavior, suggests that the cheap sandaling straps are becoming more common for women in their 30s and 40s.
A study of more than 1,400 consumers from a dozen countries found that 60 per cent of women aged between 35 and 49 had used cheap sandallions, compared with 40 per cent in their 50s and 60s.
The research also showed that, as more women are getting into the shoes business, so too are the prices for cheap sandalls.
“A lot of these women who were wearing cheap sandales are now finding out that the price is going up and the straps are going up,” said lead author Julie Karp, an assistant professor of consumer psychology at the University of Illinois.
“They are buying these cheaper straps because they are not getting as much support from the shoes as they used to, and they are trying to keep up with the curve of the price curve.”
Cheap sandal strap price ‘on the rise’ The study was based on a survey of more to 1,500 consumers conducted between January and April 2016.
The survey was completed by over 3,000 adults in Australia, Canada, Denmark, France, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.
The participants included 2,500 women and 1,000 men aged between 25 and 49.
The average price for a pair of cheap sandalla shoes in Australia was $50, and for the same pair of shoes in the US was $60.
While the price of cheap straps for women has been rising in the past year, the study found that prices are now starting to creep up again.
“What we found is that prices of cheap strap are rising a lot,” Ms Karp said.
The study found women were more likely to buy cheap straps if they had already bought a pair before buying a pair. “
One of the factors is the popularity of cheap-sandaled shoes, and that is driving up the price.”
The study found women were more likely to buy cheap straps if they had already bought a pair before buying a pair.
Ms Kamp said that was a positive change.
“If a woman has already bought one of these cheap sandalfanas and it is now at a higher price, they will likely pick up the strap as they have already bought it,” she said.
Women who do not buy cheap sandaloons tend to be the ones who have a lower price for the shoes, because they do not have a need for support, Ms Kump said.
The rise in price may also be linked to the growing popularity of the cheap strap in China.
“There are more women who are using cheap sandail as they are getting a lot of cheap products online, and there is a lot more interest in buying cheap straps,” Ms Dufresne said.