The global sneaker giant has signed a deal with a Kenyan shoe manufacturer to sell a handful of sneakers to children in Africa.
The deal with Footwear Factory was announced Monday by Footwear Africa, a non-profit group that aims to help children who are affected by diseases.
It’s a big win for the company, which has been struggling to compete with the booming global market for sneakers.
The footwear maker has faced criticism in recent years for selling sneakers to poor families in countries like South Sudan, Somalia and Sudan.
But this latest deal shows how the footwear giant is continuing to invest in Africa’s rapidly growing market.
The Footwear factory is located in Sharm el-Sheikh, an ancient Egyptian city where the famous pyramids once stood.
It opened in the 1960s, but it closed in 2010, amid an economic crisis.
In addition to providing shoes to children, Footwear’s footwear program will include clothing, jewelry and accessories, the company said in a statement.
The shoes will go on sale later this year in more than 20 markets in Africa and Europe.